AI-generated videos for training, support and sales

🧠 Challenge

Many organisations regularly need new training content for internal teams or customers. However, traditional video production is time-consuming, expensive and hard to scale – especially when updates are frequent or there are multiple language versions.

🚀 Solution

AI-supported tools such as HeyGen or Synthesia make it possible to create training videos without a camera crew or sound studio.
You provide a script or existing slides – and the system automatically creates a professional video based on a virtual presenter (avatar), defined branding and templates.

Depending on the tool, you can:

• Choose from a wide range of generic avatars. With custom avatars (digital twins), brand-specific presenters can be digitised

• Create your own avatar with video/audio recording

• Translate the script or existing videos directly into multiple languages

Use cases:

• Onboarding videos

• Product training

• HR training, compliance or safety briefings

• Tool explanations for sales or customer service

🧩 Required data & content

• Existing training content (PowerPoints, explainer videos, screenshots)

• Text scripts for voiceover production

• Logo, colours, fonts

• Optional: photo, video and/or audio recording for a personalised avatar

• Customer data/CRM for personalisation

🧪 Examples from practice

• How Trivago adapted a TV ad for 30 markets and saved 50% of post-production time

• How the BSH Home Appliances Group saved 70% of its production costs for video training

• How Infinite Peripheral generated 35% more meeting bookings and trade fair leads.

💬 Coming soon: our own case from banking, MedTech and politics

💡 Business value

• Faster production of learning content – ideal when there are many updates

• Consistent look & tone – regardless of the presenter

• Multilingual content without external dubbing

• Professional impact – even without a production studio

• Highly relevant for international or decentralised teams

• Simple personalisation

⚠️ Risks & limitations

• Facial expressions and emphasis can seem technical or wooden with weaker tools

• Custom avatars need an initial recording - time investment ~0.5 days

• Note data protection: check access rules, as creators are putting words into a person's mouth that they never said.

• Some tools host in the US – legal review recommended for sensitive content