Digital Marketing with AI – Campaigns, Strategies & Websites
We have been doing online marketing for decades. Much has changed. The most important thing has not.
Digital marketing strategies, social media and Google campaigns, websites and online shops with Shopify — we have been doing this for decades. Analysis, concept, planning, implementation and reporting: what has changed is how fast and precise AI makes all of this today. What has not changed: creatives decide success. Not the tools.
Campaigns – SEO, SEA, Social & Paid
Studies show that creatives drive 50–70% of campaign success. Media planning, targeting and optimisation have little impact by comparison. So do not cut back on what matters most.
What we do with AI:
Analysis of existing campaigns – evaluate learnings in a structured way, spot patterns
Competitor analysis – systematic, fast, data-driven
AI-supported concept development and strategies – from target group to editorial plan via prompt. And: AI can run persona tests that are surprisingly effective – messages, tone of voice and offers are tested against synthetic target groups before any budget is spent.
Campaigns-setup, monitoring, optimisation and reporting – heavily automated, more time for better decisions
What we do not do with AI: image generation for ads. AI-generated creatives perform worse and damage brand trust – apart from Google text ads. Good photography, videography and copy remain human. AI supports human creativity – it does not replace it.
What AI can do very well, however, is language and format adaptation based on a real original. A good video as the basis. From that, AI creates short versions, language variants, subtitles and social cuts.
Digital marketing strategies
Analysis can be automated extensively. And that is where the value lies - not in the analysis itself, but in what comes next: time for genuine human interaction, creativity and strategy.
So: strategy workshops with real people. AI provides the data foundation. People make the decisions. And implementation? AI speeds it up significantly - from data harmonisation to automated workflows and publication.
What we do:
Prepare market and target group analyses automatically
Work out competitor positioning and differentiation
Develop channel strategy and budget allocation based on data
Action planning and prioritisation together in the workshop
Website development with AI
Even this website was planned and built with AI – from the SEO analysis through to the layout structure and CMS population. We walk the talk.
What is possible today:
SEO analysis, competitor research and optimisation recommendations
Develop structure and architecture based on data
Layout as a collaboration between people and Claude
Copywriting together – publication to the CMS fully by Claude
Redesign in 1–2 weeks instead of 1–2 months? Not unrealistic.
Not a vision for the future. We are doing it now.
Let's talk.
Use Cases
Put into practice.
Doetsch Grether AG / CEYLOR
Adrianos, Bern
Sknife Swiss knife