Hands-on Expertise

All

AI / Artificial Intelligence

Anthropic/Claude

Digital marketing

E-commerce

Entrepreneurship

Google / Gemini

Mistral AI

OpenAI/ChatGPT

Video

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Image production, accelerated – Nano Banana and Google AI Studio

Video

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Build Custom GPTs and Projects the right way – use the context window effectively

Video

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Mistral AI – What can the European open-source alternative do?

Video

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ChatGPT vs Mistral AI – Who wins the AI showdown between the US and the EU?

Video

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Study: Can AI double your productivity at work?

Video

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From ChatGPT to the AI revolution – how to transform your business

Video

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Machine Learning for Beginners – ChatGPT as a Data Analyst for Your Marketing

Video

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The Duel: ChatGPT Deep Research vs Google Gemini Deep Search

Video

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Marketing research in minutes, not hours – AI deep search with Gemini

Article

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How companies introduce AI in a structured way: from strategy to implementation

Video

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ChatGPT & API Magic – How to integrate external data into ChatGPT and save hours

Video

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Finally – a Swiss AI tool for meeting notes

Article

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Best Times and Strategies for LinkedIn Posts: Data-Driven Insights for Maximum Engagement

Video

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Google NotebookLM – The underdog among AI tools

Article

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Instagram success in 2024: The ultimate guide based on Adam Mosseri's insights

Article

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Brand-aligned MidJourney images?

Article

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Talking to Mike about restaurants

Article

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Google Gemini now “better” than ChatGPT4p

Video

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Create your own GPT. This is how easily you can automate with ChatGPT.

Article

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The role of artificial intelligence in the energy sector

Video

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🏆 Sport and marketing united: Open Dojo Days are live! 🎯

Article

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Adriano's Coffee now on Spotify Plus

Article

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These apps make your Shopify store ready for Switzerland – 2024 update

Article

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What impact could AI have on children?

Article

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What is a good e-commerce conversion rate? Is Shopify better than WooCommerce, PrestaShop, OpenCart or Drupal?

Video

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AI Company Principles: how to govern AI in your company.

AI Use Case

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Automated product descriptions

AI Use Case

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SEO content optimisation

AI Use Case

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Market and competitor monitoring

AI Use Case

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AI-based customer segmentation

AI Use Case

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Dynamic cross-selling

AI Use Case

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Onboarding GPT

AI Use Case

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Predictive maintenance through sound analysis

AI Use Case

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Custom GPTs with RAG for specialist consulting

Article

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ChatGPT; how to use it properly

Article

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Instagram Analysis: Best Swiss Business Accounts and AI Image Analysis

Article

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What are the best times to post on Instagram in Switzerland?

Article

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The 6 Phases of AI Excellence

Video

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Artificial intelligence for sports clubs: ChatGPT tips and tricks

Video

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Content Talk: Fabio Zahnd visited me in Biel and asked me lots of questions.

Article

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Malaga AI Conference: My Key Lessons and Insights

Video

·

Shopify Updates 2023

Article

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5 takeaways from a social media strategy for a financial institution

Article

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Ranking: The most successful Swiss brands and companies on TikTok in 2022

Video

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9 Strategic Areas in Digital Marketing: Where do you want to digitalise?

Video

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E-commerce: is it complicated?

Article

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HSLU Start-up Study Tour 2019

AI Use Case

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AI-generated videos for training, support and sales

Article

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London Startup Tour 2018 with HSLU

Newsletter

Practical AI knowledge. How-tos, new tools and inspiration.


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Mike Schwede GmbH

AI Strategy & Transformation
Zurich & London

mike@schwede.ch

WhatsApp +41 78 600 88 82

LinkedIn →

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AI Strategy & Leadership

AI Implementation & Enablement

Digital marketing

Workshops & Training

AI Readiness Audit

Practical expertise

Article

Videos

Use cases

Team

© 2026 Mike Schwede GmbH

Legal notice

·

Privacy Policy

Newsletter

Practical AI knowledge. How-tos, new tools and inspiration.


Your registration was successful.
Your sign-up could not be saved. Please try again.

Mike Schwede GmbH

AI Strategy & Transformation
Zurich & London

mike@schwede.ch

WhatsApp +41 78 600 88 82

LinkedIn →

Offer

AI Strategy & Leadership

AI Implementation & Enablement

Digital marketing

Workshops & Training

AI Readiness Audit

Practical expertise

Article

Videos

Use cases

Team

© 2026 Mike Schwede GmbH

Legal notice

·

Privacy Policy