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Assemble the right courses:
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Advanced
·
2.5–3 hours
Marketing and business reports directly in Claude — with Windsor.ai, Plausible and GA4 as data sources. From raw data import to a presentation-ready report.
Beginners
3–4 hours
The introductory course for all business areas. Practical, no prior knowledge required — from the basics to your first applications.
From idea to live campaign operations. Analysis, media plan, detailed planning, monitoring and final reporting — directly in Claude.
3.5–4 hours
All ChatGPT features in practice: prompting, custom instructions, projects, GPTs, analyses. With live exercises and prompt battles — tailored to your team.
What sets Claude apart: large context windows, Artifacts, Projects, Connectors. For anyone who knows ChatGPT and wants to use Claude seriously for business.
Set up Claude Projects as a personal or team operating system. System prompts, knowledge bases and skills for automated, consistent results.
Experts
3h
Claude Code as an agentic command-line tool for technically savvy users. From the first command to a running process — no programming knowledge required.
2–2.5 hours
Claude Cowork for desktop automation — how Claude independently manages files, folders and tasks. For teams that want to integrate Claude deeply into their day-to-day work.
Connect Claude to external data sources — Gmail, Outlook, Google Drive, Notion, CMS, Ad Manager. Set up connectors and use context engineering for more precise results.
Half-day (3–4 hours)
Half-day for leadership teams. AI opportunities and risks, strategic positioning, first use cases — no technical knowledge required.
Professional training videos without a shoot day. With AI avatars, your own voice and automated production — for onboarding, training and product tutorials.
AI policies that are actually used. GDPR-compliant, practical and tailored to your organisation — with clear rules for tools, data and communication.
Audience analysis, competitor benchmarking, campaign reviews — directly in Claude. Make informed decisions in hours, not days.
Same structure as the ChatGPT fundamentals course, but with Mistral AI. For teams seeking a European, data-protection-compliant alternative.
Keyword research, content optimisation, ad copy and campaign structure — directly in Claude. Deliver SEO and SEA faster and with stronger data.
By arrangement
No suitable offer? Mike develops bespoke training for your team — on any AI topic, at any depth, for any audience.
Find and prioritise the right AI use cases together. An interactive workshop that involves the whole team and delivers clear next steps.
Practical AI knowledge. How-tos, new tools and inspiration.
AI Strategy & TransformationZurich & London
mike@schwede.ch
WhatsApp +41 78 600 88 82
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