ChatGPT; how to use it properly

What is ChatGPT?

ChatGPT is a deep-learning model based on GPT (Generative Pre-trained Transformer). It was trained on a huge volume of text data to generate human-like responses. Whether you want to compile complex information, analyse documents or simply format a table, ChatGPT handles it. Especially in marketing, you can achieve valuable results quickly and work creatively.

The 5 best tips for using ChatGPT efficiently:

1. Ask specific and clear questions

The more precise your input, the better the result. Example: Instead of: "Write me a thank-you email for a membership enquiry from Swiss Tennis."
Better:
"Write me a short, concise thank-you email for a membership enquiry for Swiss Tennis. The sender is Franz Ulmer from Tennis Club Nidau Warriors. We need one week for the feedback. In the meantime, he can review our FAQs and prepare the club members list."

2. Ask structured questions

Give your text a clear structure. Example: *"Summarise the text at the following link:

1. Key information in one sentence,

2. Interesting data and facts,

3. Key statements or quotes,

4. Takeaways as a list,

5. Summary in one sentence.*
   Link: powdience.com/instagramstudie"*

3. More context through follow-up questions

Instead of writing a long briefing, simply ask:
"Before we start, ask me 10 questions so you better understand the context and are briefed."

4. Visual and document-based analyses

Use ChatGPT for images, documents or Excel sheets as well. Examples:

• Upload an advert image and let ChatGPT assess the image in a specific persona role.
  "Assess this advert from the perspective of a 35-year-old sports enthusiast."

• Upload business cards or handwritten notes and have it turn them into a table.

• Let PDF documents be summarised, such as an annual report.

• Carry out a data analysis of your CRM data or have a forecast calculated.

• Generate a chart from the data

5. Tailor answers

Do you want a short answer or a detailed analysis? Give clear instructions: "Summarise the key arguments in 100 words." or "Explain the due diligence process in M&As with a high level of formality."

Custom Instructions – Your personal context

With Custom Instructions you can teach ChatGPT how you work, what matters to you and in what style you want to communicate. This saves time and ensures that your answers are tailored and in the right tone.

Examples of Custom Instructions:

• "I work as a Digital Marketing Consultant, with a focus on B2B and B2C. My writing style is concise, professional and emotional."

• "I prefer short, list-based answers and use Swiss grammar."

MyGPTs – Your personal automations

With MyGPTs you can automate recurring processes for you and your team. Example:

• Have a media plan created automatically by providing a fixed process and template.

• Automate editorial calendars or create simple performance reports.

This function is especially valuable for saving working time and increasing your team's efficiency.

Is ChatGPT worth it?

Yes, because ChatGPT is now free in many cases. But for optimised and professional use, I recommend the Enterprise plan for 30 USD per month. In an internal survey, users said

that they save 8 hours per month on average. With Swiss labour costs of CHF 60-90 per hour, it certainly pays off. In addition, no data are used as training material in the Enterprise version, which protects data privacy.

Sounds interesting? Take a look at our ChatGPT and AI training courses. →