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AI / Artificial Intelligence
Google / Gemini
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Google/Gemini
Digital marketing
Marketing research in minutes, not hours – AI deep search with Gemini
Gemini Deep Research as an AI feature for complex research tasks: create comprehensive, source-backed reports in minutes, not hours.
What you will learn
Deep Research is a feature that saves a lot of time - especially for intensive research work. Mike’s time comparison: 3 to 4 hours of work becomes 3 to 4 minutes.
What Deep Research does differently
Standard ChatGPT Search: goes online, finds something, and returns it.
Gemini Deep Research: breaks the task into sub-steps, researches independently, weighs sources, analyses in detail, and delivers a structured document with references.
Live demo: banking marketing research
Prompt: What are the five most important marketing trends in 2025, what does this mean for the banking sector, and which legal requirements must be complied with?
Gemini researched independently: banking trends, fintech trends, FINMA articles, regulations, and the legal rules for advertising in Switzerland.
Result: a structured document with a table, FINMA aspects, best practices, and a conclusion - exportable directly to Google Docs.
Who has access
Gemini Advanced users, Google One account holders, or Google Workspace users.
OpenAI’s Deep Research: at the time of the video, available only to Pro users ($200/month).
Further use cases
Automatically pull monthly competitor analyses
Research customer feedback in forums
Create trend reports for marketing