Shopify Updates 2023
To improve the customer experience and the work behind the scenes, a large number of updates have been released this year, and more are still coming. The list is long. Here are the key points at a glance.
Shopify is the platform for online stores that is best optimised for conversion on the market. To improve the shopping experience for customers, and the back-end handling too, a large number of updates have been released this year. The list is long. Here are the key points.
Simplified checkout
The checkout process is the most important part of the whole shopping experience. That is why Shopify has now condensed it into one page. Instead of clicking through several pages, the customer can now enter all details at once and place the order. This new function has a direct impact on conversion. Read more about the Shopify checkout.
With the new checkout editor, you can also personalise the process, install the Shop Pay app and adapt it to your own branding. You can also personalise the checkout with various apps.
Easy sign-in process
Shop is an app developed by Shopify. It lets customers log in quickly and easily with a code or face recognition. This supports a smooth and fast shopping experience. More on Shopify login.
Faster loading time
First impressions matter. In today's digital world, the first impression is your website's load time. Buyers expect to land on your shop and browse the range within seconds. Shopify has expanded its global infrastructure and, with 270 points of presence, delivers lightning-fast loading times for online stores. Load time has a clear impact on conversion rate, as comparisons with other shop systems such as WooCommerce show. Read the Shopify article
Improved search function
To support your customers as well as possible during shopping, Shopify has improved the search function. Desired products are now filtered out faster and more precisely, which should generate more purchases. Popular products are also pushed even more
Shop Promise Badge
With the “Shop Promise Badge” feature, you promise your customers fast delivery within two days. This is meant to strengthen buyer trust and gives people another reason to buy from your shop. According to Shopify, sellers can also increase sales by up to 25%. More information on the Promise Badge.
Direct multi-language support
Until now, this was only possible through third-party apps such as Langify. Shopify has now built its own multilingual app, and it works very well. We have already implemented it for the Sknife knife shop.
New discount apps available
It is now possible to combine several discounts in one order, thanks to an additional discount app. You can choose between four ready-to-use discounts or add other types of discounts, such as a gift included with the purchase.
Coming soon
A Shopify bundle app will be available soon. This makes management easier and increases sales volume. You can already register here for early access.
What else caught our attention:
Header, footer and general CSS customisation, plus many new colours
Gift cards are now also compatible with Shopify POS
Expanded B2B support. For example, different prices/terms for individual companies or customer groups
You can find out more on the Shopify website. Tip: Shopify currently offers 3 months' use for $1 per month. However, we recommend having the shop set up through us. As a Shopify Partner, you can use Shopify for free for as long as you like during development.
Would you like to switch from your current online shop to a Shopify shop? Then contact us for an initial analysis and quote.