AI courses and in-house training
SEO and SEA planning and implementation with Claude
Target audience: Marketing/Communications
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Anthropic/Claude
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3–4 hours
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Online/offline: Both
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Advanced
Keyword research, content optimisation, ad copy and campaign structure — directly in Claude. Deliver SEO and SEA faster and with stronger data.
Learning objectives
Analyse keyword research and search intent with Claude
Optimise SEO copy and meta data
Create Google Ads ad copy and campaign structures
Evaluate performance data and derive optimisation measures
SEO and SEA are data-heavy and time-consuming — Claude speeds up both. This course shows how keyword analysis, content creation and campaign planning can be systematised with Claude. It is tailored to the team’s specific channels and goals.
Course content
Module 1: Analyse keyword research and search intent with Claude
Module 2: Optimise SEO copy, titles and meta descriptions
Module 3: Google Ads — ad copy, campaign structure, extensions
Module 4: Evaluate performance data and derive actions
Module 5: Practical examples from the team (agreed in advance)
Prerequisites
Required: Claude Pro or a Team account. Recommended: completion of the Claude Connectors course. Advantageous: basic knowledge of SEO or SEA.
