AI courses and in-house training
Campaign Planning and Operations with Claude
Target audience: Marketing/Communications
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Anthropic/Claude
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3–4 hours
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Online/offline: Both
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Advanced
From idea to live campaign operations. Analysis, media plan, detailed planning, monitoring and final reporting — directly in Claude.
Learning objectives
Analyse existing campaigns and identify opportunities
Generate media plans and develop channel strategy
Plan campaigns end to end with Claude
Monitor and optimise during the campaign period
Automate final reporting and analysis
From the campaign idea to final reporting — this course shows how Claude speeds up the entire campaign process. Tailored to the team’s specific campaign types and workflows.
Course content
Module 1: Campaign briefing and concept development with Claude
Module 2: Analysis of existing campaigns and generation of a media plan
Module 3: Plan the campaign end to end — editorial plan, content, timings
Module 4: Monitoring and optimisation during the run
Module 5: Final reporting and campaign analysis
Prerequisites
Required: Claude Pro or Team account. Recommended: completed the Claude Connectors course and the Claude Projects & Skills course.
