AI courses and in-house training
Marketing analytics with AI & Claude
Target audience: Marketing/Communications
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Anthropic/Claude
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3–4 hours
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Online/offline: Both
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Advanced
Audience analysis, competitor benchmarking, campaign reviews — directly in Claude. Make informed decisions in hours, not days.
Learning objectives
Set up and automate Deep Research with Claude efficiently
Create audience and competitor analyses with prompts
Interpret campaign data and derive insights
Generate personas from quantitative and qualitative data
What used to take 3 days now takes 2 hours. This course shows how Claude is used for marketing analysis — from audience analysis to a complete competitor comparison. It is tailored to the team's specific use cases.
Course content
Module 1: Build research workflows with Claude
Module 2: Audience analysis and personas via prompts
Module 3: Automate competitor and market analysis
Module 4: Analyse campaign data and draw insights
Module 5: Practical examples from the team (to be agreed in advance)
Prerequisites
Required: Claude Pro or Team account. Recommended: completed the Claude Connectors course and the Claude Projects & Skills course.
