Céleste is an AI sommelier that advises restaurant guests via QR code on the menu and wine list of the restaurant. It provides specific wine and food pairing recommendations, budget planning, and deep knowledge of every wine on the list.
Challenge
Many restaurants – especially businesses without their own sommelier – have good wine lists, but no way to advise guests on wine properly. Staff change often, training is forgotten, and both menus and wine lists change frequently.
The result: guests order on guesswork, drink less than they could, and wine sales remain below potential. At the same time, individual advice from a human sommelier is simply unaffordable for most businesses.
Solution
How Céleste works
Guests scan a QR code at the table and go straight into a chat with Céleste – an AI sommelier trained specifically on the menu and wine list of the respective restaurant. Each restaurant has its own Céleste: with its own knowledge, its own tone, and only the wines and dishes that actually exist.
What Céleste can do
Wine recommendation based on taste – The guest describes what they like, Céleste recommends the right wine from the list
Food-wine pairing – The best wine match for every dish, by the glass or by the bottle
Reverse pairing – Fancy a particular wine? Céleste recommends the right dishes to go with it
Budget planning – The guest sets a budget per person and the desired number of glasses, Céleste puts together a complete menu with wine pairing
Wine knowledge on demand – grape variety, origin, maturation, vintage – Céleste explains every wine on the list
The framework
Like Bilabot and the training bot, Drink with Céleste is based on the framework of Mike Schwede GmbH/Powdience. Each restaurant is trained on its specific menu, wine list and operational context. If the list changes, Céleste is updated.
The approach works particularly well for hotels, city restaurants and chains with changing staff – everywhere that wine advice would be valuable, but no dedicated sommelier is available.
Area:
Operations
,
Sales
Benefit:
Innovation
,
Scaling
Technologies:
Chat bots
,
LLM
,
RAG
Outcomes
Individual advisory quality at sommelier level – for every guest, at any time
Higher wine sales through specific, trusted recommendations
No training required – Céleste knows the current menu, regardless of staff changes
Scalable – one framework, any number of restaurants
Guests drink with more confidence and enjoyment, because the recommendation truly suits them