Clients & Projects
Testimonials
«Thank you, Mike Schwede. It was very insightful and valuable. AI will make us more efficient and has the potential to help deliver much-needed cost savings in healthcare.»
Simon Stettler·Marketing Management·Visana
«I had the pleasure of providing social media services to Mike during his time at Goldbach Interactive. From a supplier’s perspective, Mike was a detail-focused strategic thinker who consistently pushed for, and expected, a high standard of service and product for his clients. He could step back and present the bigger picture, while keeping a close eye on the details that mattered. Overall, Mike was at the forefront of digital and social media. Sysomos valued his feedback and suggestions. If I were the end client, he would certainly be someone I would want working on my business.»
Jeff Cann·Vice President, Customer Success·Sysomos
«Mike supported and guided me extensively in developing the digital strategy. His knowledge and instinct for future developments in the digital space were very valuable in building a strategy that will stand the test of time. Working with him was very pleasant and went beyond our needs. I will gladly draw on Mike's expertise again.»
Gino Brenni·Digital Strategy and Marketing·The Salvation Army Switzerland
«Bilabot's performance in just a few seconds is truly impressive. It answers every question in simple, factual and clear language. The sources can be very complex at times. Bilabot sets out the key points with great clarity. I would also highlight the ability to access Bilabot's sources with a single click and go directly to page x of a 1,000-page document. That is remarkable and saves anyone who wants to examine a topic in depth a great deal of time. Bilabot is excellent and makes an important contribution to understanding Bilateral III in all its aspects.»
Dr Philippe G. Nell·Honorary Ambassador / Vice-President, Association ‘Switzerland in Europe’ / Private Lecturer, University of Fribourg·
«He strikes a good balance between genuinely challenging the status quo and ensuring the project is delivered. Mike can turn strategy into execution. He can break complex technical situations into clear, manageable parts, which makes him a strong and trusted adviser to senior management.»
Thomas Truttmann·Vice President, Marketing & Communications·McDonald's Switzerland
«Very #snackable – and this was also a key learning today – presented clearly. THANK YOU!»
Philipp Kämpf·Communications & Public Affairs·Johnson & Johnson
«Mike Schwede is a creative, entrepreneurial networker and critical thinker with strong analytical skills. He is accurate and probing. He takes a results-driven, logical and methodical approach to achieving tasks and objectives. I enjoyed working with him.»
Alexander Eslinger·Head of Marketing & Sales·Vacando AG
«During the development of the 'Digital Marketing Strategy', Mike advised VERIT with his structured and creative input and broad expertise, and supported the first implementation steps. Mike was always available, shared his knowledge willingly, and showed a high level of flexibility, including with internal business decisions and instructions. Thank you for the knowledge transfer and the excellent collaboration!»
Franziska Kunz·Head of Marketing / Executive Board·VERIT Real Estate Ltd
«One thing you may not fully recognise about yourself is how naturally you combine creativity with strategic thinking. Whether you are building personas for marketing, designing innovative subscription models, or creating AI-led cocktail events, you consistently find ways to bring analytical precision and creative flair together. This balance is one of your strongest assets. It drives your work in digital marketing and helps you inspire and engage audiences in unexpected ways.»
ChatGPT 4o·Master LLM·OpenAI
«I greatly appreciated working with Mike over the past two years. Mike is open-minded, highly committed to his projects, and very solutions-focused. He was always proactive, and some of his business ideas were brilliant. Mike is a visionary person who thinks and works very strategically, while always keeping customer needs in mind. He is also an excellent communicator. I can recommend him without reservation as a reliable and inspiring business partner.»
Marius Truttmann·Consumer Insight Manager·McDonald's Switzerland
«The pitch training with our three Funders Award finalists was valuable and informative. It helped the finalists greatly to prepare well for the Funders Award.»
Daniel Lüetolf·Head of Crowdfunding·Lucerne Cantonal Bank
«With your visit to our ‘Spark Session’ series, we wanted to spark something in the company. I would say we did. Thank you for the excellent collaboration and for your valuable visit!»
Friederike Uricher·Lead People & Culture·BLACKROLL AG
«Mike Schwede has played a key role in the successful introduction of social media at SBB through his strategic groundwork. Working with him was always a pleasure, and I would gladly bring Mike Schwede in again for future projects at any time.»
Christian Ginsig·Media spokesperson·SBB CFF FFS
«Thank you for the excellent training! You engaged both our IT and data experts and our AI newcomers. You have clearly sparked momentum: the team wants to put the HR bot live within six months!»
Michelle Rothen·Digital Transformer·SBB CFF FFS
«I went through my campaigns with Mike. The one-to-one training was excellent and I gained a great deal from it. Thanks, Mike.»
Odette Montandon·Owner·restructuring
«Mike’s workshops are highly dynamic and efficient. His knowledge and experience in social media are impressive. Working with him has always been excellent, and I look forward to continuing to rely on his expertise in future.»
Stephanie von Mentlen·Head of Marketing & Comms·Notenstein La Roche Private Bank
«Mike and his team have supported us successfully with our online campaigns for more than three years. The collaboration is always straightforward and pleasant, and I also value Mike greatly as a sparring partner. He brings in fresh ideas and likes to think outside the box. We particularly value his proactive approach and the seamless collaboration with our content agency.»
Isabelle Richmond·Brand Manager·Doetsch Grether / Ceylor
«An absolutely inspiring day, Mike Schwede. Thank you for all your insights and suggestions. The journey has begun!»
Jürg Beutler·Head of Communications·Accident prevention advisory centre
«Thank you, Mike Schwede. It was very insightful and valuable. AI will make us more efficient and has the potential to help deliver much-needed cost savings in healthcare.»
Simon Stettler·Marketing Management·Visana
«Mike Schwede is a creative, entrepreneurial networker and critical thinker with strong analytical skills. He is accurate and probing. He takes a results-driven, logical and methodical approach to achieving tasks and objectives. I enjoyed working with him.»
Alexander Eslinger·Head of Marketing & Sales·Vacando AG
«Mike Schwede has played a key role in the successful introduction of social media at SBB through his strategic groundwork. Working with him was always a pleasure, and I would gladly bring Mike Schwede in again for future projects at any time.»
Christian Ginsig·Media spokesperson·SBB CFF FFS
«I had the pleasure of providing social media services to Mike during his time at Goldbach Interactive. From a supplier’s perspective, Mike was a detail-focused strategic thinker who consistently pushed for, and expected, a high standard of service and product for his clients. He could step back and present the bigger picture, while keeping a close eye on the details that mattered. Overall, Mike was at the forefront of digital and social media. Sysomos valued his feedback and suggestions. If I were the end client, he would certainly be someone I would want working on my business.»
Jeff Cann·Vice President, Customer Success·Sysomos
«During the development of the 'Digital Marketing Strategy', Mike advised VERIT with his structured and creative input and broad expertise, and supported the first implementation steps. Mike was always available, shared his knowledge willingly, and showed a high level of flexibility, including with internal business decisions and instructions. Thank you for the knowledge transfer and the excellent collaboration!»
Franziska Kunz·Head of Marketing / Executive Board·VERIT Real Estate Ltd
«Thank you for the excellent training! You engaged both our IT and data experts and our AI newcomers. You have clearly sparked momentum: the team wants to put the HR bot live within six months!»
Michelle Rothen·Digital Transformer·SBB CFF FFS
«Mike supported and guided me extensively in developing the digital strategy. His knowledge and instinct for future developments in the digital space were very valuable in building a strategy that will stand the test of time. Working with him was very pleasant and went beyond our needs. I will gladly draw on Mike's expertise again.»
Gino Brenni·Digital Strategy and Marketing·The Salvation Army Switzerland
«One thing you may not fully recognise about yourself is how naturally you combine creativity with strategic thinking. Whether you are building personas for marketing, designing innovative subscription models, or creating AI-led cocktail events, you consistently find ways to bring analytical precision and creative flair together. This balance is one of your strongest assets. It drives your work in digital marketing and helps you inspire and engage audiences in unexpected ways.»
ChatGPT 4o·Master LLM·OpenAI
«I went through my campaigns with Mike. The one-to-one training was excellent and I gained a great deal from it. Thanks, Mike.»
Odette Montandon·Owner·restructuring
«Bilabot's performance in just a few seconds is truly impressive. It answers every question in simple, factual and clear language. The sources can be very complex at times. Bilabot sets out the key points with great clarity. I would also highlight the ability to access Bilabot's sources with a single click and go directly to page x of a 1,000-page document. That is remarkable and saves anyone who wants to examine a topic in depth a great deal of time. Bilabot is excellent and makes an important contribution to understanding Bilateral III in all its aspects.»
Dr Philippe G. Nell·Honorary Ambassador / Vice-President, Association ‘Switzerland in Europe’ / Private Lecturer, University of Fribourg·
«I greatly appreciated working with Mike over the past two years. Mike is open-minded, highly committed to his projects, and very solutions-focused. He was always proactive, and some of his business ideas were brilliant. Mike is a visionary person who thinks and works very strategically, while always keeping customer needs in mind. He is also an excellent communicator. I can recommend him without reservation as a reliable and inspiring business partner.»
Marius Truttmann·Consumer Insight Manager·McDonald's Switzerland
«Mike’s workshops are highly dynamic and efficient. His knowledge and experience in social media are impressive. Working with him has always been excellent, and I look forward to continuing to rely on his expertise in future.»
Stephanie von Mentlen·Head of Marketing & Comms·Notenstein La Roche Private Bank
«He strikes a good balance between genuinely challenging the status quo and ensuring the project is delivered. Mike can turn strategy into execution. He can break complex technical situations into clear, manageable parts, which makes him a strong and trusted adviser to senior management.»
Thomas Truttmann·Vice President, Marketing & Communications·McDonald's Switzerland
«The pitch training with our three Funders Award finalists was valuable and informative. It helped the finalists greatly to prepare well for the Funders Award.»
Daniel Lüetolf·Head of Crowdfunding·Lucerne Cantonal Bank
«Mike and his team have supported us successfully with our online campaigns for more than three years. The collaboration is always straightforward and pleasant, and I also value Mike greatly as a sparring partner. He brings in fresh ideas and likes to think outside the box. We particularly value his proactive approach and the seamless collaboration with our content agency.»
Isabelle Richmond·Brand Manager·Doetsch Grether / Ceylor
«Very #snackable – and this was also a key learning today – presented clearly. THANK YOU!»
Philipp Kämpf·Communications & Public Affairs·Johnson & Johnson
«With your visit to our ‘Spark Session’ series, we wanted to spark something in the company. I would say we did. Thank you for the excellent collaboration and for your valuable visit!»
Friederike Uricher·Lead People & Culture·BLACKROLL AG
«An absolutely inspiring day, Mike Schwede. Thank you for all your insights and suggestions. The journey has begun!»
Jürg Beutler·Head of Communications·Accident prevention advisory centre
Mike Schwede GmbH
AI Strategy & Transformation
Zurich & London
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© 2026 Mike Schwede GmbH
Mike Schwede GmbH
AI Strategy & Transformation
Zurich & London
Offer
© 2026 Mike Schwede GmbH