Luxury Pre-Owned on Shopify Plus

Reawake sells pre-owned luxury fashion, from Hermès Birkin bags at CHF 35,000 to Gucci, Chanel and Louis Vuitton, online and in its own boutiques. The online store was ageing. It was the right time to rebuild everything: Shopify Plus, fully multilingual, with a clean product architecture by brand.

Challenge

Reawake operates in one of the most demanding e-commerce segments: luxury pre-owned. In addition to the online shop, Reawake runs its own boutiques. The range spans designer shoes and dresses to the Birkin bag for CHF 35,000.

The existing shop had aged. At the same time, multilingual support was approaching. It was the right moment to rebuild everything at once: a new foundation, a new platform, all clearly structured – so it stays consistent and scalable.

Solution

Migration to Shopify Plus

Reawake is a Shopify Plus project – the platform tier for larger ranges, multiple languages, higher demands on customisation and performance. Moving from an outdated shop to Shopify Plus was the chance to get everything right: structure, languages, design – all at once, without patchwork.

Full multilingual support

Luxury buyers in Switzerland shop in German, French and English. The shop was built to be fully multilingual – product pages, navigation, checkout, emails. No half-hearted translation, but consistent throughout.

Product architecture by brand

For luxury pre-owned, brand is the key search criterion. The structure was built so users can navigate directly to Hermès, Chanel, Louis Vuitton, Gucci and more than 20 other brands – and filter within each brand by category, condition and price.

Presentation for unique pieces

Every product at Reawake is one of a kind. A Birkin bag for CHF 35’000 must make the same impression online as in a boutique window. The product presentation and visual language were developed accordingly.

reawake.ch →

Area:

E-commerce

Technologies:

Digital marketing

Shopify