01 · Why Claude, not ChatGPT
Close in benchmarks. Different in daily business.
Four differences that matter in business – not on a datasheet, but in daily operations.
Strategy over action
Claude creates a plan first and works through it systematically. ChatGPT is inconsistent and often forgets. For minutes, proposals and multi-step workflows, this is the difference between reliable and hit-and-miss.
Constructive dissent over blind agreement
ChatGPT is tuned to agree with everything. Claude is objective. For bullshit checks, contract analysis, and strategy reviews, you get a sounding board, not applause.
Meticulous with numbers.
A key advantage for reporting and analysis. Claude does not invent numbers and verifies its own output.
Deeply embedded
Anthropic created MCP, the industry standard for AI integration. Its Word and Excel add-ons easily outperform Microsoft Copilot. Cowork runs locally on your hard drive, building a permanent memory.
Strategy over action
Claude creates a plan first and works through it systematically. ChatGPT is inconsistent and often forgets. For minutes, proposals and multi-step workflows, this is the difference between reliable and hit-and-miss.
Constructive dissent over blind agreement
ChatGPT is tuned to agree with everything. Claude is objective. For bullshit checks, contract analysis, and strategy reviews, you get a sounding board, not applause.
Meticulous with numbers.
A key advantage for reporting and analysis. Claude does not invent numbers and verifies its own output.
Deeply embedded
Anthropic created MCP, the industry standard for AI integration. Its Word and Excel add-ons easily outperform Microsoft Copilot. Cowork runs locally on your hard drive, building a permanent memory.
Not the water cooler chat. The office.
Chat is the coffee-break chat. Cowork is the office. We spend about 90 per cent of our time there.
Remembers everything
Claude now has a hard drive folder and saves information permanently in a project file. If the context window fills up, the knowledge remains. This is the biggest difference to a standard, temporary chat.
Works in parallel and supports AI agents.
A chat is called a "Task"—plannable, repeatable, and scalable. You assign several at once, just like employees. For complex jobs, Claude delegates the work itself. In short: Claude has its own Claude.
Runs itself
Scheduled tasks like your morning briefing: your calendar, tasks, and CRM merged into a daily overview. It tells you exactly who to follow up with and who has been silent for two weeks. Personal assistance running in the background.
Delivers more than just words
Claude analyses and programmes in Cowork. Share live dashboards with your team? Easily done.
Scalable knowledge and processes.
Train Claude on your own business knowledge and processes. Define skills and plugins to set your company standard and distribute them to your team. This ensures consistent, high-quality output.
Remembers everything
Claude now has a hard drive folder and saves information permanently in a project file. If the context window fills up, the knowledge remains. This is the biggest difference to a standard, temporary chat.
Works in parallel and supports AI agents.
A chat is called a "Task"—plannable, repeatable, and scalable. You assign several at once, just like employees. For complex jobs, Claude delegates the work itself. In short: Claude has its own Claude.
Runs itself
Scheduled tasks like your morning briefing: your calendar, tasks, and CRM merged into a daily overview. It tells you exactly who to follow up with and who has been silent for two weeks. Personal assistance running in the background.
Delivers more than just words
Claude analyses and programmes in Cowork. Share live dashboards with your team? Easily done.
Scalable knowledge and processes.
Train Claude on your own business knowledge and processes. Define skills and plugins to set your company standard and distribute them to your team. This ensures consistent, high-quality output.
The expertise of your best people, scaled to everyone.
A skill is a reusable work instruction. It defines writing style, corporate design, protocol format, or the process for a media plan or customer service email. Define it once, use it consistently everywhere. Claude accesses it automatically.
The real lever
Top talent is rare and hard to find. We capture the methods and quality standards of your best people. Using AI, we extract this expertise from real emails, documents, and processes, and turn it into digital skills. This makes their knowledge scalable and accessible to everyone. Your entire team's performance rises.
Quality becomes predictable
The output is on-brand, compliant and meets your exact standards. No prompt engineering required.
Speed your clients will feel.
Prompt to draft in your own voice: 30 seconds instead of 5 minutes. Meeting minutes from transcript to inbox: 5 minutes instead of 1 to 3 hours.
Frictionless onboarding
New hires and interns deliver top-tier results from day one. The onboarding guide is the skill.
Compliance becomes enforceable
Checklists are in the past. Skills are the future. A skill ensures compliance: T&Cs respected, privacy policies met, mandatory details included. Whatever we set as a 'critical rule', Claude executes every single time.
Personal vs Organisational
Personal skills apply to individuals, such as writing style. Organisation-wide skills apply to the entire company. Examples include corporate design, tone of voice, and data protection.
The real lever
Top talent is rare and hard to find. We capture the methods and quality standards of your best people. Using AI, we extract this expertise from real emails, documents, and processes, and turn it into digital skills. This makes their knowledge scalable and accessible to everyone. Your entire team's performance rises.
Quality becomes predictable
The output is on-brand, compliant and meets your exact standards. No prompt engineering required.
Speed your clients will feel.
Prompt to draft in your own voice: 30 seconds instead of 5 minutes. Meeting minutes from transcript to inbox: 5 minutes instead of 1 to 3 hours.
Frictionless onboarding
New hires and interns deliver top-tier results from day one. The onboarding guide is the skill.
Compliance becomes enforceable
Checklists are in the past. Skills are the future. A skill ensures compliance: T&Cs respected, privacy policies met, mandatory details included. Whatever we set as a 'critical rule', Claude executes every single time.
Personal vs Organisational
Personal skills apply to individuals, such as writing style. Organisation-wide skills apply to the entire company. Examples include corporate design, tone of voice, and data protection.
‘My team follows a proven process where nothing is missed. This doesn’t just enforce standards across the company; it gets the work done in a fraction of the time.’
Mike Schwede on the SEA plugin
Complete workflows as an installable company package.
A plugin bundles multiple skills, tool connectors and agents. Once installed, the entire team can use it. Where a skill performs a single task, a plugin manages a complete business process.
Campaign plugin
From keyword and landing page analysis to media planning, setup, management, reporting and competitor analysis. We deliver all of these skills and agents in a single plugin.
From chat to agent
Chat → Collaborative project → Knowledge → Skill → Plugin → Knowledge base (RAG) → MCP → Agent. Each element starts at 80 per cent and grows step by step – until the agent runs the process itself.
Scale across the enterprise
We deploy plugins company-wide. Everyone uses the same curated building blocks, rather than writing prompts in isolation.
Campaign plugin
From keyword and landing page analysis to media planning, setup, management, reporting and competitor analysis. We deliver all of these skills and agents in a single plugin.
From chat to agent
Chat → Collaborative project → Knowledge → Skill → Plugin → Knowledge base (RAG) → MCP → Agent. Each element starts at 80 per cent and grows step by step – until the agent runs the process itself.
Scale across the enterprise
We deploy plugins company-wide. Everyone uses the same curated building blocks, rather than writing prompts in isolation.
Claude is not enough. The Schwede system.
Many build skills and plugins. The difference lies in what happens around them. We connect every builder block to its own system for compliance, data protection, control, and security.
IP protection
Sensitive logic is hosted separately. It runs on a secure, server-side Model Context Protocol (MCP) and cannot be copied. Only non-critical orchestration remains local. Your process knowledge is secure and cannot be leaked or stolen. This simplifies updates: one central deployment, instantly active everywhere.
Individual access control
Through user login, we define specific permissions for skills and actions. Anyone can draft a template email. Only selected staff can approve a contract or write to a database. You can easily implement custom workflows and four-eyes principles.
Targeted data access
Do you need to connect your entire Drive to Claude? No. We give Claude targeted access to specific folders in Drive or Teams, not everything.
Control and model choice
Relying solely on Anthropic models creates vendor lock-in. We integrate open-weight models on Swiss clouds, corporate clouds, on-premise, or locally. Furthermore, you do not hire a senior consultant at 350 francs an hour to summarise text; you use a junior. This simple choice slashes token costs for routine tasks.
Security & Guardrails
Before any purchase or deletion, the system seeks approval. Deletion locks, draft status instead of sending, verification before creation. Humans remain in the decision loop where it matters.
Backup & Handover
Local work is fast and powerful, but backup is risky. Sync services create chaos. Our plugin offers one-way backup to your own server or the Swiss Infomaniak cloud. It transfers project files seamlessly, keeping holiday coverage simple.
IP protection
Sensitive logic is hosted separately. It runs on a secure, server-side Model Context Protocol (MCP) and cannot be copied. Only non-critical orchestration remains local. Your process knowledge is secure and cannot be leaked or stolen. This simplifies updates: one central deployment, instantly active everywhere.
Individual access control
Through user login, we define specific permissions for skills and actions. Anyone can draft a template email. Only selected staff can approve a contract or write to a database. You can easily implement custom workflows and four-eyes principles.
Targeted data access
Do you need to connect your entire Drive to Claude? No. We give Claude targeted access to specific folders in Drive or Teams, not everything.
Control and model choice
Relying solely on Anthropic models creates vendor lock-in. We integrate open-weight models on Swiss clouds, corporate clouds, on-premise, or locally. Furthermore, you do not hire a senior consultant at 350 francs an hour to summarise text; you use a junior. This simple choice slashes token costs for routine tasks.
Security & Guardrails
Before any purchase or deletion, the system seeks approval. Deletion locks, draft status instead of sending, verification before creation. Humans remain in the decision loop where it matters.
Backup & Handover
Local work is fast and powerful, but backup is risky. Sync services create chaos. Our plugin offers one-way backup to your own server or the Swiss Infomaniak cloud. It transfers project files seamlessly, keeping holiday coverage simple.
Almost anyone can build skills. We connect them to compliance, data privacy, access control, workflows and data security – and integrate them into your business.
06 · Skill & Plugin Library
Typical use cases from our projects.
A selection of typical use cases and skills for your organisation – categorised by department.
Marketing & Sales
Full ads workflow: potential analysis, quote, kickoff, strategy, setup, reporting, landing page optimisation, first-party data. Agents and skills in one package.
Campaign planning and budget forecasting. Powered by Swiss market benchmarks.
Monthly and half-year reports in your corporate design. Precise data sourced directly from your systems.
Identifies the right module, builds the quote from the template, and sends it. Saves 2 to 3 hours per quote. Learns from post-calculation data.
We research, write, and publish blog posts, newsletters, and social media content directly to your CMS, HTML email tool, or social profiles.
Deep research into competitors across countries and legal systems.
Search case studies and testimonials to build a sector-specific presentation.
From online portals to Facebook, Instagram, and LinkedIn. Get a daily dashboard tracking content and discussions around your brand or topic.
Cleans Brevo, Pipedrive, and HubSpot. Enriches address data. Syncs systems.
Full ads workflow: potential analysis, quote, kickoff, strategy, setup, reporting, landing page optimisation, first-party data. Agents and skills in one package.
Campaign planning and budget forecasting. Powered by Swiss market benchmarks.
Monthly and half-year reports in your corporate design. Precise data sourced directly from your systems.
Identifies the right module, builds the quote from the template, and sends it. Saves 2 to 3 hours per quote. Learns from post-calculation data.
We research, write, and publish blog posts, newsletters, and social media content directly to your CMS, HTML email tool, or social profiles.
Deep research into competitors across countries and legal systems.
Search case studies and testimonials to build a sector-specific presentation.
From online portals to Facebook, Instagram, and LinkedIn. Get a daily dashboard tracking content and discussions around your brand or topic.
Cleans Brevo, Pipedrive, and HubSpot. Enriches address data. Syncs systems.
Customer Service & Communication
Inbox drafter and review gate
Overnight, AI checks your inbox, categorising emails by urgency and potential. It drafts replies in your personal style. In the morning, you review and send. The system detects tone and urgency, prioritises tasks, and escalates critical issues to the right person.
Email style training per person
Claude analyses your actual writing style. It matches the tone for every recipient, from employees and managers to suppliers and clients.
Self-learning FAQ knowledge base
Constantly analyses emails, support tickets, and call transcripts to build a central FAQ database. Learns from corrected answers to keep the database updated automatically.
Ticket assistant for third-party systems
It reads support tickets from Zendesk, Freshdesk and similar platforms. It drafts replies and sends them back for your review before dispatch.
Customer Service Reporting & Insights
It analyses customer feedback, delivers qualitative and quantitative performance reports, and drives service and product improvements.
Add common queries directly to your website FAQ. This stops repetitive support requests at the source.
Inbox drafter and review gate
Overnight, AI checks your inbox, categorising emails by urgency and potential. It drafts replies in your personal style. In the morning, you review and send. The system detects tone and urgency, prioritises tasks, and escalates critical issues to the right person.
Email style training per person
Claude analyses your actual writing style. It matches the tone for every recipient, from employees and managers to suppliers and clients.
Self-learning FAQ knowledge base
Constantly analyses emails, support tickets, and call transcripts to build a central FAQ database. Learns from corrected answers to keep the database updated automatically.
Ticket assistant for third-party systems
It reads support tickets from Zendesk, Freshdesk and similar platforms. It drafts replies and sends them back for your review before dispatch.
Customer Service Reporting & Insights
It analyses customer feedback, delivers qualitative and quantitative performance reports, and drives service and product improvements.
Add common queries directly to your website FAQ. This stops repetitive support requests at the source.
HR & Admin
Multi-lingual job ads, CV screening, and rejection emails. Save time when resources are tight.
Interactive, in your employees' native language, from a single source.
FAQs, checklists, information and guides via WhatsApp and Telegram.
It plans the weeks, processes staff feedback, and finds the optimal solution. It schedules everything clearly in team calendars and adds key tasks to special client appointments.
Transcribes and structures reports via phone call or WhatsApp voice note, logging them directly into a database. Ready for subsequent client billing.
Multi-lingual job ads, CV screening, and rejection emails. Save time when resources are tight.
Interactive, in your employees' native language, from a single source.
FAQs, checklists, information and guides via WhatsApp and Telegram.
It plans the weeks, processes staff feedback, and finds the optimal solution. It schedules everything clearly in team calendars and adds key tasks to special client appointments.
Transcribes and structures reports via phone call or WhatsApp voice note, logging them directly into a database. Ready for subsequent client billing.
Foundation & Governance
Corporate wording and design for Word, PowerPoint, Excel and HTML. The foundation of almost all other skills. For agencies: client-specific brand identity templates.
Meeting minutes and insights
Transcripts (e.g. via Optiverse, hosted in Switzerland) are converted into minutes tailored to each meeting type: sales calls, kick-offs, board meetings, or site reports. Sales and customer service teams also receive direct feedback on their conversations.
Board and Executive Reporting
It extracts data from your CRM and inbox, creates the monthly report in Document or Slide format, and aligns everything with your strategy papers.
Knowledge Base & Governance
Structured, organised, and always up to date. Approval workflow: creators draft content, seniors review and approve. This two-stage, human-in-the-loop process powers your bots and internal search.
Role-based permissions per person, skill and plugin.
Role-based access for Claude to sensitive platforms (Cloud Drive, mail, etc.), ensuring access per use case rather than full system access.
Secure your data in the Swiss cloud or on-premise. Expect seamless team handovers.
Corporate wording and design for Word, PowerPoint, Excel and HTML. The foundation of almost all other skills. For agencies: client-specific brand identity templates.
Meeting minutes and insights
Transcripts (e.g. via Optiverse, hosted in Switzerland) are converted into minutes tailored to each meeting type: sales calls, kick-offs, board meetings, or site reports. Sales and customer service teams also receive direct feedback on their conversations.
Board and Executive Reporting
It extracts data from your CRM and inbox, creates the monthly report in Document or Slide format, and aligns everything with your strategy papers.
Knowledge Base & Governance
Structured, organised, and always up to date. Approval workflow: creators draft content, seniors review and approve. This two-stage, human-in-the-loop process powers your bots and internal search.
Role-based permissions per person, skill and plugin.
Role-based access for Claude to sensitive platforms (Cloud Drive, mail, etc.), ensuring access per use case rather than full system access.
Secure your data in the Swiss cloud or on-premise. Expect seamless team handovers.
Industry expertise
Construction & Real Estate
Manages the entire construction process across all phases. Compares tenders, drafts contracts, tracks invoices against budgets, and generates site logs from photos to tasks. Organises all your local documents clearly.
Finance & Wealth Management
OFAC, SECO, and EU screening with automated, FINMA-compliant audit trails.
Finance & Wealth Management
A local model reads multilingual documents, populates templates and identifies missing information.
Finance & Wealth Management
It reconciles market data and research with the investment strategy and portfolio, then writes recommendation emails.
Finance & Wealth Management
FINMA compliance documentation
AI inventory, internal guidelines, assessment questionnaire.
Construction & Real Estate
Manages the entire construction process across all phases. Compares tenders, drafts contracts, tracks invoices against budgets, and generates site logs from photos to tasks. Organises all your local documents clearly.
Finance & Wealth Management
OFAC, SECO, and EU screening with automated, FINMA-compliant audit trails.
Finance & Wealth Management
A local model reads multilingual documents, populates templates and identifies missing information.
Finance & Wealth Management
It reconciles market data and research with the investment strategy and portfolio, then writes recommendation emails.
Finance & Wealth Management
FINMA compliance documentation
AI inventory, internal guidelines, assessment questionnaire.
07 · Migrating from ChatGPT to Claude
Migration from ChatGPT to Claude
If you are already using ChatGPT and are seriously considering a move, we guide you in a structured way:
Review of existing prompts, Custom GPTs and workflows
Transfer into Claude Projects, Skills and connectors
Training for the team — not just how to use it, but the mindset
Step-by-step rollout with measurable milestones
→ Overview of all Claude training and workshops
We do not just build it – we implement it.
AI Readiness Audit & Initial Consultation
Where the business stands, where the greatest leverage lies.
Map processes
We extract the best practices from real emails, documents and meetings.
Develop skills and plugins
We start with the biggest bottleneck. Every module must pass a quality gate.
Link governance
Access rights, IP protection, data privacy, and backup.
Deploy and train
We implement the technology and train your team. Learn more in our Claude seminars.
AI Readiness Audit & Initial Consultation
Where the business stands, where the greatest leverage lies.
Map processes
We extract the best practices from real emails, documents and meetings.
Develop skills and plugins
We start with the biggest bottleneck. Every module must pass a quality gate.
Link governance
Access rights, IP protection, data privacy, and backup.
Deploy and train
We implement the technology and train your team. Learn more in our Claude seminars.
Who is this for?
Companies already using ChatGPT but needing more power.
Teams integrating AI seriously into daily operations.
Organisations requiring brand consistency and high-quality AI outputs.
Regulated sectors (finance, pharma, public sector) demanding data protection and sovereignty.
IT and marketing teams embedding Claude deeply into existing workflows.